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I'm running Windows 7 on my laptop and have many gadgets running as part of my desktop display. Why open iGoogle and check the weather when it is already being displayed on my desktop?
One thing that does hook me is games. I can search through and add games I like and then just have them together on one page always. I don't have to go to popcap for one game and shockwave for another. As a result I spend hours going from one game to another being quite unproductive.
In the end, I believe I don't stick with iGoogle because I'm an inomad. I like to wander from site to site, to have many tabs open. I like typing in URLs or following link trails. When iGoogle brings everything to me I feel like I go nowhere. I want to be up and moving, to be dynamic, digitally fit one could say.